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When IKEA Noticed That People Wanted Good Furniture at a Substantially

Question 14
Multiple Choice
arrowQuestion 14arrow
Multiple Choice

When IKEA noticed that people wanted good furniture at a substantially lower price and created knockdown furniture, they demonstrated marketing savvy and turned a private or social need into a(n)

A) customer want.
B) profitable business opportunity.
C) market need.
D) invention.
E) product development.

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