A large health system decides to provide pathology services for some small rural hospitals. Some of these hospitals have actually wanted it known that there is a relationship. The larger institution has their physicians wear lab coats that identify both organizations' names. This approach is an example of a reseller branding strategy.

Question

Quizplus · Accepted Answer

This approach is an example of co-branding, where both organizations' names are used to leverage the reputation and recognition of each brand.

A Large Health System Decides to Provide Pathology Services for Some