Quiz 12: Making Alliances and Acquisitions Work

Business

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Google has acquired SlickLogin on February 16, 2014. Google is a US based company into software manufacturing and web search engine. SlickLogin is an Israel based company into internet security. The company develops sound based password alternatives. This is an example of cross-border acquisition. This acquisition will be a success because there are millions of users of Gmail, a product of Google worldwide. All those users will easily accept improved security of their Gmail accounts by this added security feature of SlickLogin.

For an entrepreneur Dublin is the best location in Ireland to start up with. Dublin is capital of Ireland. So it has the best facilities available in the country. Per capita income is high. So people have high purchasing power. Population of Dublin is highest among all major cities in Ireland. So creating a customer base is feasible. High per capita income and big population makes the market potential high. Transportation facilities in terms of rail, road and air are very efficient. Government policies are business friendly. All these factors indicate that for an entrepreneur Dublin will prove to be best suitable place in Ireland.

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