Quiz 4: Leveraging Resources and Capabilities

Business

The Brazilian population is very fast-forward and has great interest in beauty and personal care products, making Brazil the second largest market for beauty products. In most of the countries, the beauty products industry is dominated by some multinational giants like Avon ,L'Oreal, P G etc but, none of them emerged as a market leader in Brazil because The highly attractive and competitive market in Brazil is its home-grown products "NATURA". Natura is large and diverse market in Brazil and its 90% of its sales are in Brazil. Natura products are highly liked by the Brazilians and emerged as a leader because : • 70% of its products are plant-based and 10% comes from the Amazon region. • Natura products pay specific attention to the specific hair-care needs of black women, which was ignored by various Multinational firms. • Natura marketing relies on direct sales to deliver their products while other firms rely on traditional retail format. • Natura's sales force is always in touch with its end-users to identify the needs, wants and aspirations of the customers and their preferences. Thus, due to these reasons, Natura emerged as a large and diverse market in Brazil

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There are seven cities of country R which are most extensively connected with network of rail and road transport. These cities are as mentioned below: - Moscow (Population 11,514,300) - Saint Petersburg (Population 5,227,567) - Nizhny Novgorod (Population 1,250,252) - Novosibirsk (Population 1,473,737) - Samara (Population 1,164,900) - Yekaterinburg (Population 1,350,136) - Kazan (Population 1,143,600) After Moscow and Saint Petersburg the largest cities in terms of demographics are Novosibirsk, Yekaterinburg and Nizhny Novgorod. Since the company has manufacturing and logistics units, it requires vast market to run its activities successfully. Thus, the company should shift its business operations to places which are highly populated such as, Novosibirsk, Yekaterinburg and Nizhny Novgorod.

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