Quiz 11: Consumers in Situations

Business

With the increase in the sales trends the consumers might use few decision making strategies while a situation arise to choose from a smartphone, tablet, laptop or PCs. They might show little interest in comparing brands and the different variants available.

Case summary The advancements in the technology has showed great impact on the sales of Smart phones which was double that of the tablets, PCs and laptops. This example alone shows the importance of smartphones in the daily lives of the consumers. It is a fact that smart phones are expecting from all the consumer groups irrespective of the age, economic status or income level. The features that are provided at the finger tips might induce the consumers to prefer smartphones to laptops or PCs. While purchasing a smartphone or a tablet, the consumers might consider their wants and needs as the main factor. They might choose the phone that perfectly matches with the needs and requirements. Apart from this, they spend more time in searching for the updated features and the technology that was embedded in the smartphone. The smartphones are distinguished from the other regular phones by the OS and the advanced abilities it possess. The consumers compare the OS and processor, which indicate the speed, with that of the other smart phones while purchasing. In addition they might consider the battery backup and life of the particular product as it need to run for hours. Above all, most consumers who could afford consider the brand of the product as it should last for longer period. Some consumers spend more time in search of the smartphone that would be available in the limited budget.

Case summary The advancements in the technology have showed great impact on the sales of Smart phones which was double that of the tablets, PCs and laptops. This example alone shows the importance of smartphones in the daily lives of the consumers. It is a fact that smart phones are expecting from all the consumer groups irrespective of the age, economic status or income level. The features that are provided at the finger tips might induce the consumers to prefer smartphones to laptops or PCs. The consumers might consider all the smartphones, laptops, tabs and PCs under the superordinate category as they belong to the same type. That is, they would be useful for almost the same purpose. But, beyond the superordinate category, the consumer might filter the smartphone, for example, into more specific subordinate category. Mostly, the consumers consider the subordinate category while making a purchase decision. In this, they could filter the smartphone under the category of windows, Aple or android etc.