Quiz 6: Personality, Lifestyles, and the Self-Concept

Business

Case summary TV industry has passed many stages and many changes in recent years. Mobile and TV industries are the two where new variants and models would be hitting into themarket. Changes have been common. Initially there were portable TVs which was led the market, later color TVs, LCDs, next LEDs and now the trend is for smart TVs. With the advancements in the technology, the TV manufacturers need to come up with new products very often. The total value concept is used by the TV manufacturers to understand and analyze the reason why the customers search for quality in the product. They keep on updating with the advanced technology to induce the customer to buy the products. On every model they launch, a new technology or feature would be provided so that the customers might show more interest on the advanced version. The latest smart TVs were provided with additional features of internet facility where the viewers could watch videos online and browse net as well. Availability of Wi-fi connectivity would enable the viewer to get wireless net connectivity. Moreover, the viewers could record the programs which would be telecasted in the channels. Though all these features are new and advanced ones, the customers expect more features which might include the picture quality and the browsing speed inbuilt within the TVs. Moreover, they expect the further increase in contrast ratio for better picture quality. They also consider the high resolution 4K TVs which gives four times quality that of the 1080p. In addition, they might also expect inbuilt sub-woofer facilities in the TVs to experience a home theater system.

Case summary TV industry has passed many stages and many changes in recent years. Mobile and TV industries are the two where new variants and models would be hitting into themarket. Changes have been common. Initially there were portable TVs which was led the market, later color TVs, LCDs, next LEDs and now the trend is for smart TVs. With the advancements in the technology, the TV manufacturers need to come up with new products very often. Being a retailer of the electronics store, one would definitely concentrate on changing the settings rather than leaving as they are. As the first impression is the best impression the goods placed for display, mostly electronic goods, should capture the attention of the customers. For this purpose, the TVs should look bright and attractive in terms of the picture quality. There might be several settings in the picture mode including color temperature, sharpness, backlight, brightness and contrast. Apart from these, the picture mode consists of inbuilt presets for instance, dynamic, cinema, vivid etc. Depending upon the time, that is either a cloudy day or a sunny day, the retailer might change the picture mode to make the picture visible brighter. Different kinds of customers arrive to the store with an idea of purchasing a particular TV model. Some might have knowledge regarding the product and some don't even know have the basic idea. It is the minimum responsibility of the retailer to educate and convince them to make a purchase. This should be supported by providing the facts and features of different televisions in the store. It is difficult to change the setting of all TVs that are displayed in the store but the magic behind getting huge returns and loyal customers lies in this simple technique. By tweaking the settings of all TVs, it would be easy to explain the customers regarding the unique features of the minimum model TVs also. This would increase the trust and belief on the retailer and induce them to make a purchase.

Case summary TV industry has passed many stages and many changes in recent years. Mobile and TV industries are the two where new variants and models would be hitting into themarket. Changes have been common. Initially there were portable TVs which was led the market, later color TVs, LCDs, next LEDs and now the trend is for smart TVs. With the advancements in the technology, the TV manufacturers need to come up with new products very often. The attempt of the company A in providing the retina display to its iPad and iPhone has both pros and cons in terms of attracting the customers. Retina display is nothing but increasing the pixels, both horizontal and vertical ones, by four times. Though these new features attract most of customers, it has pros as well as cons. This feature gives amazing experience for the customers who expect additional features in every new model. This would increase the smoothness and sharpness of the alphabets instead of displaying as rough steps. In addition to the benefits, the extra smooth text and crispy images would not be clearly visible for the human eye. Also, with the retina display the size of the menu and icons would be decreased. This might be due to the increase in horizontal and vertical pixels. Above all, the price would be very high when compared to the previous versions or models.