Advertising Promotion Study Set 2
Quiz 19 :
Consumer Sales Promotion
The rewards are nothing but attention grabbers of the consumers. They become responsive towards bringing the attention of buyers when attractive offers, incentives, and coupons are introduced. Immediate rewards are those that give the consumers the benefit immediately in the form of monetary gain or in any other form on the performance of the specific behavior as required by the marketer. While in delayed rewards, benefits are delayed. When the rewards are received and redeemed immediately the consumer is more satisfied than delayed rewards. No customer would like to wait for any rewards. If it is immediate then he enjoys better. Example: If a consumer has coupons of WM which benefits him with 20% off on the total amount then he continues to shop and enjoy it. On the other hand, if a consumer has a cashback reward that will be delivered after 3 weeks after purchase above $500 then he would not get attracted to such offers.
Sampling Sampling is a sales promotion technique of any product to get the feedback from critics. It is very important and useful to improve upon the product drawbacks. As it can be seen in market today samples of any new products introduced in the market are attached along the newspapers that are delivered to houses, offices. It is a very smart idea since almost everybody of different age group read newspapers and will have a look at the sample. For example a sachet of a shampoo that is newly introduced in the market. The company has introduced new candy bar which is good in taste but it has a unique advantage of low calorie. Everybody is concerned about health and they cut on chocolate and candies. But this new product has less calorie and all age group people can consume it. A sample of product will be attached along daily newspapers and weekly magazines which will be distributed across larger area. This helps to cover huge area with less transportation expenditure. When the sample is tasted by consumers they go through the highlighted line "Low Calorie". This way a sample can be used to understand the quality of the product along with its features and characteristics before the consumers takes a buying decision for the same.
Sampling : It is a technique of sales promotion which gives the users an opportunity to try the product in small quantity, that is, it provides trial of the product prior to the purchase. Sampling provides a hand on interaction and the product can be personally experienced by the consumer before purchasing the product. Samples of the product are delivered through newspaper, magazines, direct mail to the prospective consumers. Media delivered coupon : These are the coupons delivered with magazines and newspapers. This is done to initiate a trial purchase on the part of consumers, offering delayed rewards. So, the consumer will get the reward only if he or she purchases the product. This provides a passive approach to make the product familiar to the prospective consumers.