Advertising Promotion Study Set 2

Business

Quiz 15 :
Direct Advertising and Other Media

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Quiz 15 :
Direct Advertising and Other Media

The primary differences among Direct-Marketing, Direct-Response Advertising, Direct Mail, and Direct Selling are shown below: img

Direct marketing has enjoyed such rapid growth in recent years because it is interactive and exclusively uses media such as social media. A prospective customer can access direct marketing from the comfort of his/her home with the help of social media and telephone. Telemarketing is an example of direct marketing. Telemarketing involves making calls to prospective customers via telephone. S can also be used to make video calls to prospective customers besides making ordinary calls.

The mailing list will be an internal list. It will definitely be a house list and will include names of DT's list of present and/or prospective customers. Businesses such as bars, pubs, and diners would be included in the list of prospective and/or present customers. This will be done because such places always have TVs installed on their premises. Besides the above businesses, focus will be on fast food joints because they attract huge crowds and are an ideal opportunity for not just mailing but giving handouts as well to customers who regularly visit for dine.

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