Quiz 13: Online Advertising

Business

Online Advertising Traditional advertising such as publicizing the product through the ads on the television, radio, newspapers or any other static media had its own importance before the birth of online advertising such as ads on internet or mobile. Online advertising has some golden features which prove the importance of its. The features include the following: 1. Flow of information could be controlled by the user itself because of easiness of operating on the internet. Users can post, modify and remove the ads and can view the feedbacks of viewers as well. 2. Product maker or an individual, the ad posted by whom, can create an interaction with ad viewer or consumer for knowing their needs and feedbacks. That means the online advertising can work on two-way communication. 3. The ads could be publicized immediately on the web so faster responses could be got. Online advertisements are not bounded with limited geographical area. They could be viewed by any user who can access internet from its own location. 4. Online advertising is cost feasible too because various sites allow posting and accessing of ads free of cost or on very nominal charges. After posting once by paying once, many worldwide users can respond within a minute. With all the features, described above, online advertising is gaining more importance in the selection process of ad making but traditional advertising has not supplanted completely by the online advertising because traditional advertisements are viewed by the users in relaxed mood during watching the TV but online advertisements have to be searched intentionally by setting some goal in the mind. Hence, traditional advertising is random but online advertising is goal specific so that many ads could not be viewed on the web if not fall under the set category, although they are important.

Online Advertising Online advertising has some key benefits which prove the importance of it. The features include the following: 1. Flow of information could be controlled by the user itself because of easiness of operating on the internet. Users can post, modify and remove the ads and can view the feedbacks of viewers as well. 2. Product maker or an individual, the ad posted by whom, can create an interaction with ad viewer or consumer for knowing their needs and feedbacks. That means the online advertising can work on two-way communication. 3. The ads could be publicized immediately on the web so faster responses could be got. Online advertisements are not bounded with limited geographical area. They could be viewed by any user who can access internet from its own location. 4. Online advertising is cost feasible too because various sites allow posting and accessing of ads free of cost or on very nominal charges. After posting once by paying once, many worldwide users can respond within a minute. Online advertisements have to pay some costs too as described below: With all the features, described above, online advertising is gaining more importance in the selection process of ad making but traditional advertising has not supplanted completely by the online advertising because traditional advertisements are viewed by the users in relaxed mood during watching the TV but online advertisements have to be searched intentionally by setting some goal in the mind. Hence, traditional advertising is random but online advertising is goal specific so that many ads could not be viewed on the web if not fall under the set category, although they are important. Online advertisements are not consistent with the text as they are categorized and set on the specific website. If users view the site then only it can view the ad. Users have to set their mood for searching the ads what is not right on the text.

Online Users and TV Viewers The text describes the following: 1. Online users are "leaning-forward" mind set. 2. TV viewers are "leaning-back". The above statements mean that TV viewers are not watching the ads after planning but they are watching casually all the ads in the relaxed mood but online users are goal driven. They set their objective to view the ads as per their need so they forward their search as per their need. The above distinction is advantageous for online users on the following points: 1. Search is planned so that it would be fast and goal specific. 2. Users can view the specification of only needed ads. 3. Ads could be categorized by users need. 4. Ad making as well as views is time feasible and cost effective because search is leaning forward in the specified direction. The above distinction is problematic for online users on the following points: 1. Search is planned so that the ads in the other category are not viewed, although they are needed or important for viewing. 2. There could be interruptions due to slowness of internet connection or unwanted failure of connection. 3. There could be many reasons of distraction such as pop-ups, banners and unsolicited e-mail messages.