Quiz 16: Customer Communication

Business

The founder of Company GP, NW used a mobile camera to sell products through online shopping. The performance of the company grew with the capability of the camera. Later, a high definition video is used by which the sales tripled. GP used several videos, to showcase new products and implemented many promotional activities. The global video of the company has achieved a huge success. The clippings have highlighted the company's website, which attracted many customers through social media platforms. In order to grab public interest, the company planned daily sweepstakes. The company was ranked first for its highest-performing branded channels in social media. The success of GP increased using the features social media, and planned to participate in social media marketing. Company GP has used audiophile, and videos to advertise its products in social media sites. Social media stands as a platform to communicate information, upload or download audio and video files. No other media can replicate the features of social media. They can use the advantages of social media as the powerful communicator, and feel the essence of success. So, Company GP has used social media as a platform to advertise its products. This advertisement gave an effective success to the company, and allowed it to enter into social media marketing. Social media as a platform has many features that attracted public, to communicate with the other world. Features of social media would give effective results, but can't be replicated.

The founder of Company GP, NW introduced a camera. He tried to sell the camera by pitching the product to the retailers, to sell his product in their stores. The physical process of selling products took some time, but gained profits to the company. Later, the company took diversification in manufacturing its products. It introduced a camera with high definition video, which tripled the sales of the company. The company gained huge popularity for its cameras with high definition video feature. The company used several promotion strategies, which included social media as a platform to gain profits. As a part of using social media as a global communicator, the company succeeded with a huge reputation, and gained profits. Now, Company GP and its founder NW had to face two challenges. First challenge whether the company can withstand against its competitors like SO, JV, GA, and IO. The second challenge was whether the company's action-camera would lose its sales by other products. Researchers suggested that Company GP has its reputation, and its products are being used by other company's manufacturers'. NW decided to dominate its segment market by participating in social media marketing. The conventional method of shopping involves buying and selling the products through physical stores. NW, founder of Company GP and his team used this conventional method of selling the company's products. He kept pitching his product to retailers, to get the products sold. The establishment of Company GP and the launch of one of the social media platforms, FA was in the same year. Any technology cannot gain success in its first year of launching. It would genuinely take time to get employed by the users effectively. The lapse of time to decide whether FA had succeeded or failed was utilized by NW, and his team. They took the advantage of selling the products in the conventional method, and gained profits. Any entrepreneur should make use of effective methods to enhance his or her company's sales. The method may not include modern techniques to gain profits, but should not lower the company's sales. Therefore, it is suggested for an entrepreneur to make use of the best method to sell his or her products to gain fame for his company irrespective of time.

The founder of Company GP, NW introduced a camera. He tried to sell the camera by pitching the product to the retailers, to sell his product in their stores. The physical process of selling products took some time, but gained profits to the company. Later, the company took diversification in manufacturing its products. It introduced a camera with high definition video, which tripled the sales of the company. The company gained huge popularity for its cameras with high definition video feature. The company used several promotion strategies, which included social media as a platform to gain profits. As a part of using social media as a global communicator, the company succeeded with a huge reputation, and gained profits. Now, Company GP and its founder NW had to face two challenges. First challenge whether the company can withstand against its competitors like SO, JV, GA, and IO. The second challenge was whether the company's action-camera would lose its sales by other products. Researchers suggested that Company GP has its reputation, and its products are being used by other company's manufacturers'. NW decided to dominate its segment market by participating in social media marketing. Consumers are accepted to be fickle-minded, until they come across something that attracts their attention. A believe for a brand would be built by consumer, and through his or her review. Social media is the only fastest and effective information communicator through which reviews can be obtained from peers. Therefore, investing more on social media wouldn't give rise to risk. The de-commercialization for brand would be effective when endorsed from friends. Previously, the company used conventional method to sell its products. The conventional way of advertising would heavily rely on one-to-many scenario. The brand gains its recognition through radio or broadcast. Reviews for a product cannot be provided from other side, as conventional method is one-way communication. Therefore, there won't be any engagement regarding the review for product as social media platform does. A company should adopt the fastest and effective media that would bring quick recognition for its products. The media should connect more customers, which builds up a strong brand name for the company.