Quiz 15: Distribution and Marketing Logistics
No, the CC should not give in and did not carry the item on customer request. Company should not go beyond his comfort zone. The reason is customer requested item is too expensive and not of high enough quality and the company always deals with the products of high quality and low prices and CC known for his high quality and low prices.
CC should compete directly with AZ. CC is the largest and profitable warehouse club chain. It should compete directly with AZ. AZ is very famous among peoples all over the countries after directly compete with AZ, CC also become famous. The people compare the products on the basis of quality and price. Due to the CC low prices and high quality in short time it become famous and online sales of CC increases.
Yes, CC should build something smaller, such as conventional department stores or grocery stores in a particular location where land is not enough to build its usual store format. There are two reasons, first is the brand name and his high quality and low price product, the CC sales also increases in conventional department stores or grocery stores. Second reason is customers of that particular location also be benefited by the high quality and low price products.