Business in Action Study Set 2
Quiz 14 :
Product and Pricing Strategies
Effect of toning down competitive aspect on the brand of Annika academy: No, toning down the competitive aspect of Sorenstam's public persona would not negatively affect much the Annika brand in the eyes of Academy customers since most of these customers are not professional golfers on the competitive circuit. Instead most are amateurs or recreational golfers.
Brand equity: Brand equity is the value that a company has built up in a brand. Her work with Make-A-Wish Foundation and other charitable efforts will enhance her brand equity because the consumers of today are more likely to purchase products from and conduct business with firms that are socially responsible.
Band extension effort in clothing and financial advice fits under the umbrella of A's brand. Brand extension in clothing and financial advice by applying the name of A's brand, it minimize the costs and risk of introduction due to the reputation of the brand. AS has an interest in finance, and also hardworking and goal oriented personality. This helps other professional athletes through financial advice. It reasonably fit under the umbrella of the A's brand.