Cases in Cost Management

Business

Quiz 1 :
Ajax Petroleum

bookmark
Unbookmark

Quiz 1 :
Ajax Petroleum

The forecast of year 2000 is given as follows: img

Process: There are two heads under marketing process: 1) Development Retention 2) Acquisition Development Retention expenses are $116,400,000 which is computed on the basis of % of revenue (Driver). Acquisition expenses are $216,300 which is computed on the basis of new households (Driver). img img Hence, the revenue is img .

Cost for current customers: img Therefore, the cost for current customer is $1,381,000.