Quiz 10: Sex, Gender, and Sexuality

Sociology

Media is a major source of gender stereotyping. In order to position the product or service in the minds of the consumers, the advertisers and media representatives use gender roles in their advertisements or presentations. The creators of the ads are aware of the gender behaviors, and they model them to create content for immediate impact among genders. For example, women are presented in commercials as responsible for making daily purchases, and men are generally associated with cars, cigarettes, business products or investments. In the recent times, many advertisers are attempting to overcome the gender bias, and place both male and female in gender swapped roles. For example many ads are presenting women as liberated, assertive and independent decision makers in the family. Men are also presented in the ads of female oriented products such as floor cleaner, dish washers, etc.

The observation by the student of sociology regarding the gender distribution in a university is given below. The university employs faculty and teaching assistants in all the departments for full time and part time jobs. The following table illustrates the ratio of men and women employed in all the departments for each level of education as full time employees. img The above table indicates that lesser number of women is employed as faculty in the full time sector. With respect to part time employment as faculty, both men and women are equally distributed. Though there are almost equal enrollments of women in most PhD fields, there are few women found as faculties at doctoral level. Similarly, men have higher percentage as full-time faculty than women. The hypothesis is, Women prefer to work part-time as faculty in the universities, and they are less willing to take responsibility at doctoral level education.