Selling Study Set 1
Quiz 9 :
Strengthening the Presentation
Selling stand for the process of selling the product or service to the prospective clients by making them aware of the benefits and features of the offering as well as the kind of satisfaction the product is capable of providing to its users. It is mentioned that men are more interested and prone towards making sexual jokes and laughing at them as compared to women. If this statement is assumed to be true, then in this case of calling a male buyer who is inclined towards sexual jokes, Mr. Y should avoid using a joke with a sexual theme while calling him. This could be because it is not appropriate to communicate and converse with a prospective client about such things that are private and should not be discussed so openly with new people. It is also the fact that business should always be kept separated from sexual pleasures and jokes, otherwise it results into unwanted consequences which could be harming for the firm trying to sell its offerings to the prospect. Thus, on this basis it could be concluded that Mr. Y should not use a joke with a sexual theme while calling the male buyer and prevent providing him an opportunity to extend the joke and laugh at it.
Selling stand for the process of selling the product or service to the prospective clients by making them aware of the benefits and features of the offering as well as the kind of satisfaction the product is capable of providing to its users. In the given case, Ms. KM represents the pipeline company which is largest in the world and is looking for modular electrical services for 13 buildings within 6 months and for the same is evaluating proposals from the potential suppliers. Out of three suppliers, she selected the third one that exceeded the buyer's expectations. Mr. Y is the second supplier among the three suppliers to whom KM rejected stating that the capacity of the supplier's firm is not capable of providing electric material for 13 building in six months and it could only provide one building material in 6 weeks and that too one at a time. In this situation, Mr. Y could have demonstrated to the buyer Ms. KM that they are able to supply the required materials within a given time by providing her with the facts and evidences highlighting how the firm had completed such task in earlier times and that too with large amount of time urgency. Mr. Y could have visually demonstrated the buyer the way facility and its machines are capable of producing large number of required materials and that too in short time with the coordination of skilled workforce. The tools that would strengthen the presentation will be live demonstration of the firm's capability of the producing products, and how the workforce facilitate efficient production in less time. This will surely attract the buyer and motivate her to pay attention and consider Mr. Y's firm.
Selling stand for the process of selling the product or service to the prospective clients by making them aware of the benefits and features of the offering as well as the kind of satisfaction the product is capable of providing to its users. The sellers most of the times encourage buyers to buy in bulk so that they can receive good discount and this technique of the sellers to motivate the buyers to buy in large numbers is a good idea in most of the cases. This is because it depends upon the type of product the seller is selling that makes him offer discount to the buyers who buy in large numbers. For example- a fabric manufacturer could encourage the wholesaler to buy the variety of fabrics in bulk quantity and avail the discount on purchase which he would normally not able to receive if small numbers are bought by him. Above all, fabric is a product which does not gets perished and could be made to use for years by the buyer, thus on this basis, it could be said that encouraging the buyer to buy the fabric in large numbers to get good discount is a good idea and could be used effectively by the seller in the sale of such items that are not perishable and could be brought use by the buyers for a large period of time.