Quiz 2: Ethical and Legal Issues in Selling
Sales people have to work under several legal and ethical obligations and this affects their profession to a large scale. If the sales people will not work with high personal and ethical standards, then this will affect their credibility alongwith the goodwill of the firm. It could be said that there are more legal and ethical issues in other jobs as compared to selling because in professions like accountancy, finance, retail store management etc. the employees and professionals have to be more alert and attentive towards not violating any of the legal and ethical standards while delivering their roles and responsibilities towards the actions they undertake. The employees of these profession have to oblige by legal statutes and ethical obligations meant for delivering their services to the customers. The issues that are likely to be present in every profession are being honest for the company, making proper use of the company's assets, resolving conflicts of interests, creating good relationship with customers, suppliers and government, saying no to fraud and misrepresentation etc. While, the issues that are likely to be specific to the sales job are not indulging in fraud and misrepresentation, making proper use of company's assets, giving best services to the customers, obliging with the company's policies and procedures etc.
Sales people have to work under several legal and ethical obligations and this affects their profession to a large scale. If the sales people will not work with high personal and ethical standards, then this will affect their credibility alongwith the goodwill of the firm. Mr. RC belonging to a construction company says that he does not tolerate unethical actions from the salespeople and do not accept ethical challenges when dealing with sales people. The seller in this company will prevent undertaking unethical acts and conduct because of the rules and regulations drafted by the company for the sales people to undertake selling in fair and honest manner without making any fraudulent misrepresentation with the customers. In the business of a construction company, the image plays a major role and most of the business takes place on the basis of one's image. If the image of one of the salespersons or the owner for that matter is maligned and stigmatic with any wrong act, then this affect the goodwill of an entire firm keeping customers away from it. In influencing ethical behavior, the image of the employer or the business owner is more important because the employees learn being unethical and undertaking wrong acts from the seniors who advise and direct them. This is reason why the senior employees or the owners of the firm should behave in legal and ethical obligations.
Sales people have to work under several legal and ethical obligations and this affects their profession to a large scale. If the sales people will not work with high personal and ethical standards, then this will affect their credibility alongwith the goodwill of the firm. Caveat emptor stands for the principle that gives the buyer the sole responsibility for checking the quality and suitability of the goods that he is buying from the seller before making a final purchase. This principle has been working since centuries but in today's times this principle no longer works in the selling relationship because today the concept of selling partnership is taken as a basis for selling the goods to the customers. It stands for the process wherein the seller sells the products to the buyer with the intention and purpose of not only selling the product or a service but also to build a selling partnership with the buyer making the buyer to continue and remain loyal with the product and service that is sold by the seller. This way it could be said that the ethics are considered quite highly in the selling process wherein the seller will not try to dupe or undertake fraudulent misrepresentation with the customers just to gain profits and making the goods to get sold suggesting that the evolution of selling has influenced ethics in professional selling.