Marketing

Business

Quiz 17 :
Direct, Online, Social Media, and Mobile Marketing 

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Quiz 17 :
Direct, Online, Social Media, and Mobile Marketing 

The Company T tried to stimulate the common demand for salt in its advertisement by making a public awareness. This advertisement is about the benefits of iodine in salt and how it prevents several diseases. This advertisement attracted several viewers with children and increased the demand for the product. The Company R stimulated selected demand by branding one of its product line of cars as the most luxurious line of car and correlated its ownership with status symbol. This branding helped the firm in making its line of cars attractive to the people with high end income. It also attracts those who want to make a signature of their status symbol towards the people they meet.

Following are the various promotion elements used by SW Airlines in its integrated marketing communications: 1. Availability of software: customers are provided with software which can be downloaded from company's website. And with this software customers will be notified when company offers a low fare. 2. PAWS: it is one more promotional element used by SW to attract customers. Under this program, customers can take their pets with them into the airline cabin for just $75. 3. Bags Fly free policy: As per this promotional program, a customer is allowed to check two bags free while other companies charge about $25 for checked bags.

Integrated marketing communications (IMC) can be defined as the marketing effort to "find out the value of complex plan that studies the strategic goals of a variety of communication disciplines-advertising, sales promotion, public relations, and personal selling, -and their combination provide maximum communication, clarity and consistency impact." It was designed explicitly for developing and combining marketing resources to meet the specific goals of a brand.