Quiz 8: Products, Services, and Brands: Building Customer Value 

Business

The four major business markets are as follow: 1. Producer Market: It denotes to those people or firms who indulge in buying goods and services to sell at profit. Company M is an example of the producer market business industry. 2. Reseller Market: Reseller markets contain of intermediaries who purchase goods and resell them for income. Company W is an example of the reseller market business industry. 3. Government Market: Government markets comprise federal, county, state and local govt. that purchases goods to support internal processes and deliver products to their areas. Company N is an example of the government market business industry. 4. Institutional Market : These are organizations with educational, community, charitable, or non-profit organisations; examples include colleges, hospitals churches and civic clubs. AMR is an example of the institutional market business industry.

Demand created for the commercial jets purchased by the airlines is given below: • Bombardier presents jet plains as a highly fuel efficient air planes. • Operating cost of jet air planes is lower as compare to their rivers. • High end value services for the jet purchasers. • Due to small in size jet planes can use as privet planes. Plane cost is very high, if the requirement of the purchaser is less then it cost high to the customer. Bombardiers develop various schemes to secure their customers. According to Bombardier, if a customer has frequent use of plane they develop a partnership with them. And the customers who required privet plane for few trips then they provide them charter planes.

The four major business markets are as follow: 1) Product Market: It denotes to those people or firms who indulge in buying goods and services to sell at profit. It is most commonly seen market. A wide range of trades make up manufacturer markets, construction, mining, transportation, communication and utilities. 2) Reseller Markets: Reseller markets contain of intermediaries who purchase goods and resell them for income. 3) Government Markets: Government markets comprise federal, county, state and local govt. that purchases goods to support internal processes and deliver products to their areas. 4) Institutional Markets : These are organizations with educational, community, charitable, or non-profit organisations; examples include colleges, hospitals churches and civic clubs.