Contemporary Marketing Study Set 6

Business

Quiz 17 :
Personal Selling and Sales Promotion

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Quiz 17 :
Personal Selling and Sales Promotion

Personal selling: Personal selling is the process of seller's interpersonal influence through promotional presentation conducted person-to-person basis with the consumer. Non-personal advertising: Non-personal advertising by its name explains is marketing not in person but by using media such as radio, television, or internet. Sales promotion: Sales promotion is a form of marketing activity like advertising, personal selling, and publicity designed for enhancing consumer purchasing and dealer effectiveness. a) Geographic market concentration: Geographic market concentration is the total market population, level of education, likes and dislikes, and political or traditional influence on the market. Geographical market concentration enables a marketer frame strategies separately for different market segments. To cite an example, the apparel and fabric that would sell in Wisconsin might not be the best sellers in Miami. This is due to the geographical differences. Therefore, the marketers and their tactics vary geographically. b) Length of marketing channels: The length of the marketing channel is the chain formed in between the manufacturer and the consumer. In certain cases, there are also direct or indirect connections that expand the length of the marketing channels. In case the length is unnecessarily long, personal selling might be used. Also, in order to shorten the length, sales promotions or non-personal selling might be done. For example, direct selling of FMCG goods through online shopping portals reduce the length of marketing channel. c) Degree of product technical complexity: The product advancement claims to the inbuilt technical complexity. Not every product is user friendly; it requires the marketing methods to communicate the technical difficulty of using the product. In case of high technical complexity, the market is always confined. It is very common in B2B markets. Here, personal selling is sought more than advertising and promotions. Even if the advertising or promotions are done, they are done very intelligently to reach out to the concerned audience only. Traditional media advertising would not suit the scenario because it would be costly and reach out to a majority of unintended audience.

The good prospects for the private jet are the people who are rich and like to relax in luxury on their own small jet planes. The best tactics for aircraft sales is through traditional, more innovative marketing techniques with vast industrial network connections. The businesses have to be recognized as worldwide market leaders and pre-owned selling aircraft. Market research sets realistic prices to identify competitive aircraft offerings.

Yes, the type of selling can be effective when the other options are ruled out. It is because the salesperson can meet the individual personally and personally interact with the people effectively. Mailing can be a good idea and also a bad one as it based on the person's interest. People nowadays, ignore the mails and send it to spam. In that case, the firm cannot recover cost involved in sending the mails to the target demand.

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