Quiz 6: Business-To-Business B2b Marketing
Business market: Business market is a marketplace where raw materials are purchased for the purpose of reselling or producing another product. Segment of business market: The largest segment of the business market is commercial market. Commercial market is a place where goods and services are sold to the end users. Role of internet in the business-to-business market: • Providing a platform to advertise the product • Conducting market research • Creating customer loyalty • Providing additional communication channel Role of resellers in the business-to-business marketing: • Reselling the products to the end-user • Repackaging the products for resale • Communicating to customers
The main focus of P pump is to provide quality pump with high safety and less cost in order to fulfill their customer needs and expectations. Their philosophy is to make their future growth ambitions attainable through enthusiasm and management commitment. They concentrate on the needs of the players in the supply chain management. They try to improve their reliability and reduce consumption of energy by identifying the particular pump specifications and features in each option. The needs and wants of the consumer are identified by a proactive approach. The proactive approach is executing a well-rounded operations, sales, and marketing plan that connects the members in the supply chain management.
Business market: Business market is a marketplace where raw materials are purchased for the purchase of reselling or producing another product. Steps to be taken to build relationships: The following are the steps to be taken to build relationships with the producers, farmers, and retailers: • Understand the level of commitment • Develop sustainability • Select appropriate producers or farmers • Maintain two-way communication • Optimize product quality • Be open and creative
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