International Marketing Study Set 9

Business

Quiz 9 :

Economic Development and the Americas

Quiz 9 :

Economic Development and the Americas

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One of the ramifications of emerging markets is the creation of a middle class. Discuss.
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Economic growth stands for the total increase in the production of goods and services in a country in a particular year affecting the economic growth of the country.
It is mentioned that one of the ramifications of emerging markets is the creation of a middle class. This statement could be explained by stating that as a country progresses from one economic stage to another, the marketing effects in general vary drastically from each other and expand with every further stage. Like when the country works upon traditional society economy, it focuses its marketing efforts circling around agriculture, barter system etc.; when the country passes through transitional stage, its marketing efforts are dedicated towards manufacturing, infrastructure, specialization etc. When it reaches take-off stage, the marketing efforts takes a progressive turn focusing upon industrialization, growing investment, changes in political scenario, and overall regional growth in marketing areas. When the country's economy reaches maturity stage, the marketing efforts are arranged towards diversification, effective investments, less reliance upon imports, and large-scale innovation in marketing activities.
Similarly, when the economy reaches the stage where takes place high mass consumption of goods and services, the marketing efforts are directed towards consumer-oriented stuff, durable goods and thereby flourishment of services sector takes place. Thus, this way middle class gets affected with the ramifications in the emerging markets.

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The Internet accelerates the process of economic growth. Discuss.
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Economic growth stands for the total increase in the production of goods and services in a country in a particular year affecting the economic growth of the country.
Internet is the boon in today's times as all the marketing and other progressive activities undertaken by an organization takes place with the use of internet. The distribution, consumption, production and other patterns of an economy could be effectively calculated using internet tools and applications that provide a country with specific values affecting the country and its economic growth.
Internet is used as a most wide platform when it comes to marketing of goods and services to the world population. Using internet applications, a company could sell its products and services to the world countries and thereby gain access to the enter population in the earth. Communication has become extremely effective and quick using internet and every nook and corner of earth could be reached effectively with the use of internet. Thus, on this basis it could be concluded that internet accelerates the process of economic growth and the country progresses from traditional economy to advanced economy making good use of internet applications.

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Discuss each of the stages of evolution in the marketing process. Illustrate each stage with a particular country.
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Stages of evolution in the marketing process stand for the stages through which marketing process was initiated and came into existence. It includes stages like- agricultural and raw material and the second stage is manufacturing.
The following is the discussion of each of the stages of evolution in the marketing process-
• Agricultural and raw materials ; in this stage the marketing activities like buying and selling used to take place with the exchange of agricultural produce and raw materials. People used to receive things they need in exchange of goods and produce they already possess and are ready to exchange it with someone who is in a need of the goods possessed by them and in return gets the goods or produce needed by the other party. Example- COL is the country that makes use of agricultural and raw materials to receive food and other stuff that they need. These people live a natural life and eat naturally grown food and meat of animals.
• Manufacturing ; in this stage people started producing goods and services and sold them to gain currency which could be used for the manufacturing of other goods and processes. In this stage, people started producing goods not only for their own country but also for the other countries. Example- CH is the country that is known for vast scale manufacturing of goods and services and providing it to its own and other countries.

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What is marketing's role in economic development? Discuss marketing's contributions to economic development.
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Using the list growth factors, evaluate Mexico and Brazil as to their prospects for continued rapid growth. Which factors will be problems for Mexico or Brazil?
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Discuss the strategic implications of marketing in Mexico.
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What are the objectives of economically developing countries? How do these objectives relate to marketing? Comment.
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The infrastructure is important to the economic growth of an economy. Comment.
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Why should a foreign marketer study economic development? Discuss.
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Select a country in the agricultural and raw materials stage of economic development and discuss what changes will occur in marketing when it passes to a manufacturing stage.
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Discuss the economic and trade importance of the big emerging markets.
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Discuss the impact of the IT revolution on the poorest countries.
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Is it possible for an economy to experience economic growth as measured by total GNP without a commensurate rise in the standard of living? Discuss fully.
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Select one country in each of the three stages of economic development. For each country, outline the basic existing marketing institutions and show how their stages of development differ. Explain why.
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Define the key terms listed above.
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What are the consequences of each stage of marketing development on the potential for industrial goods within a country? For consumer goods?
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The needs and wants of a market and the ability to satisfy them are the result of the three-way interaction of the economy, culture, and the marketing efforts of businesses. Comment.
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As a country progresses from one economic stage to another, what in general are the marketing effects?
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Discuss the significance of economic development to international marketing. Why is the knowledge of economic development of importance in assessing the world marketing environment? Discuss.
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Why do technical assistance programs by more affluent nations typically ignore the distribution problem or relegate it to a minor role in development planning? Explain.
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