Quiz 10: Digital Marketing and Social Networking

Business

Company A adds value to its customer buying experience by providing them with several options and also give them a list of related articles which will suit to the needs of the viewers. It also has several user submitted reviews which are beneficial to the customers while making choice for a product. They also help the customers in making easy and secure payment through several financial firms like PayPal. It also makes several offers to the firm about the benefits which can be received by them, such as bonus points, on purchase of certain products at certain specified time.

Twitter, a social networking site, is a fast growing social networking platform. Its main focus is to connect people everywhere. So, they provide opportunities to companies to market their products throughout the world, by connecting their business with the people from all the corners of the world. Twitter offers business to post tweets for free. Several other promotional methods are used by twitter to help companies. For example, • call attention to non-followers • promotional trends of a company are highlighted on popular topics of the day page and • recommend users to follow the company Recent market researches have revealed that more than eighty percent of marketers use twitter. Therefore, twitter is full of opportunities for the companies who wish to use digital marketing as a medium of communication.

Addressability is the capability of the business in identifying customers before they purchase any products. It differentiates marketing from traditional marketing as people are able to visit the websites beforehand and give feedbacks to the producer about their wants and demands. Addressability on social networks helps the businesses in achieving patrons with common tastes and preferences. Marketers can learn from the updates provided by the group members about the type of product required by them. This helps in increasing patrons for the business.

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