The I E should pay attention to the following psychological influences on pet owners:
• Regarding the training to their pets
• Providing online classes at Dog college and Cat college
• Providing health insurance to the pets
• Prepare food according to the bread
• Taking into consideration the lean and fat pets
Iams and Eukanuba pay particular attention to the pets like, cat and dog food they prepare their food according to the requirement. There are food for fat cat and less fatted cat. They have dog food according to the requirements of dogs like sensitive dogs food, low calories food and food specific to the skin. Company also prepare food according to bread.
Company develop a relationship with pet's parent and connected on Facebook pages. Company also sponsor events for their pets. They organized various shows for dogs and cats.
Various online training classes organized by the company for the pet's parents.
Pet parents are more interested in taking care of their pets, buy them the best foods also.
Social responsibility is an idea of the corporates to contribute something to the people and nature, being part of the society. Mostly many companies concentrate on making the nature free from the pollution and also in helping the poor.
Starbucks want to show their social responsibility as this organization is directly connected with the people. For showing their ethical values and rebound their connection with the people company show their social responsibility. This concept not only gives a positive signs to their customers but organization can also prove that they respect their moral responsibility.
Any organization that is connected to the public should know their moral responsibility. With the increase in number of echo friendly people it is necessary, that the companies like Starbucks, should show their responsibility towards the society. The moral responsibility of the Starbucks would sooner or later bring profits with the support of the nature lovers.
Most pet lovers treat their pets as their family members. In fact, their company gives them the most pleasure for them. They feel their pets always as a stress relievers and energy boosters. Even though they are tired from dawn to dusk, the touch of their pets make them to be free from all headaches. That is the main reason; they never leave their pets even during their economic downturn.
In terms of consumer behaviour the pet lover's personals factors such as the stage of the life cycle, the interests, the age etc, shows a great effect on their lover towards the pets.