Innovation is defined as implementation of new ideas. New ideas for products and services are implemented for making a product commercially successful.
Since no other competitor has used this strategy, the idea was unexplored. Dell took risk. It listened to needs and wants of the customers. It understood the need to make customized computer for customers. It has open system.
Idea may have sounded impractical but Dell implemented it.
Similarly, Dell has taken risk by implementing a new strategy. It has listened to feedback from the external sources about deficiency in existing strategy. It is promoting new products development and new ventures actively.
Dell fits on many criterias of innovation. While Dell ignored product innovation over the years, it is high on process innovation. Hence, statement is true.
Diversity refers to differences among people in a group or an organization. The differences are on account of race, ethnicity, religion, gender, age, ability and national origin.
Organization and external environment is becoming more diverse. This is because advances in transport and travel have made it possible for the people to relocate. Increased globalization and resulting interaction and movement between people from one nation to another for education and work has added additional dimension to diversity.
Diversity has affected me in several ways. In the first place, one must meet people with diverse cultures during my college days. With interaction with other students from diverse cultures, one learns different value systems. One must realize that people may have different opinion on the some issue and still be able to work together.
The interaction increased expanded my mindset. It helped me understand and look at new opportunities that various other countries and places can offer. One should also learn how to deal with people, customers and business associates from different cultures and countries.
Diversity can increase competition. One has to face increased competition in everything with people of diverse cultures that are ready to move because of advances in transport and communication. One should understand anti discriminatory laws and respect them.
Diversity helped increased my own competitiveness. One must agree with the studies that have noted that diversity increases quality. One must learn that that diverse work place and colleges with diverse students profile offer more learning and growth opportunities.
Change can be driven by environment and management functions. When internal or external environment change, organization need to adapt to those changes. Sometimes, managers use their own judgment and alter strategy and plans as part of their day to day functioning and that leads to change.
Example of internal changes could be shift in on objectives of the organization, change in senior management including new leadership taking over, and internal drive to improve productivity, efficiency and profitability. These factors would drive organization to embark of change program by changing strategy employed by the organization. It is obvious form the case study that these are the not factors that are driving change in Dell.
Hence, change in Dell was not driven by internal factor. Choice a. is incorrect.
Change can also be driven by external environment. Such changes would refer to changes in consumer preferences for goods and services, actions of the competitors, changes in economic environment and changes in regulatory frameworks. From the case study, it is obvious that competitors of Dell embarked on a series of strategies to bolster their performance. Consumer preferences also changed as a result of advancement in technology. Dell did not keep pace with such changes.
Hence, change in Dell was driven by external factor. Choice b. is correct.
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