Quiz 8: Introduction


The company followed a low risk approach by moving slowly in the social media marketing and racking up success. The approach was followed to demonstrate the power of social media without exposing the brand to criticism. They started by inviting people to review products sold by home improvement company. Products with higher ratings and reviews helps in generating sales. After that they posted how to videos on you tube when they realized that people don't come only to their site rather use various others like Youtube, 5 minutes etc for accessing the information. Thus they posted their how to videos on different web channels increasing their reach to potential customers. They followed the strategy of providing the details of what customers needed and requesting and providing constant feedback about its ventures into social media as a means to shape their future endeavours.