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The case details about the company TS and its retail operations in country USA. The company was started in 1938 by person CSS as a mail order tractor parts business. In addition to that, the person started its first retail store in city M of state ND. Today, it has more than 900 stores in 44 states in country USA with $3 billion in annual revenues. Initially, the company targeted local farmers but now the company has changed its focus towards hobby farmers who are not full-time farmers. Company TS's growth strategy was attributed to its emphasis on excellent customer service. The company has consistently enhanced its operations for better customer service. The company itself has stated in its mission statement that they want to earn revenues through providing greater service and everyday low prices. Following are the elements of the retail mix at company TS: • Location : The companies have their retail stores located closer to rural communities and as far away as three to four counties from a metropolitan area. The stores are located in used buildings or pre-built spaces. • Merchandise management : The company keeps agricultural supplies and equipment in its stores along with merchandise from national and private labels such as clothing and footwear categories. • Pricing : The company has a every day low pricing policy and provides customers with products of high quality with cheap qualities. • Store design and display : A retail store of company TS has around 30,000 to 48,000 square feet of space divided equally into inside selling space and outside display space for the equipment and supplies. The stores include informative signs so that they can assist customers on their purchasing decisions. • Customer service : The company has increased emphasis on customer service through its operations. The company also hires employees who have background related to farming and ranching. The company trains its employees so that they can empowered to help customers with their purchasing decisions and solve their problems.

The case details about the company TS and its retail operations in country USA. The company was started in 1938 by person CSS as a mail order tractor parts business. In addition to that, the person started its first retail store in city M of state ND. Today, it has more than 900 stores in 44 states in country USA with $3 billion in annual revenues. Initially, the company targeted local farmers but now the company has changed its focus towards hobby farmers who are not full-time farmers. Initially, the stores of company TS were opened keeping in mind the needs of local farmers in rural communities. Slowly, the small farms and ranches were being purchased by large corporations who purchased their farming equipment and supplies directly from manufacturers to get quantity discounts rather than purchasing from small retail stores. The farm and ranches acquisitions by large corporations shrank the sales revenue and profitability of company TS. The company eventually redirected its focus to part-time farmers who are called as hobby farmers or X-urbanites. More than 90 percent of company's customers include these part-time farmers or ranchers who have inherited farm or ranch from their family and want to continue the operations or people who want to get away from the urban and suburban life.

The case details about the company TS and its retail operations in country USA. The company was started in 1938 by person CSS as a mail order tractor parts business. In addition to that, the person started its first retail store in city M of state ND. Today, it has more than 900 stores in 44 states in country USA with $3 billion in annual revenues. Initially, the company targeted local farmers but now the company has changed its focus towards hobby farmers who are not full-time farmers. The target customers of the company's stores are part-time farmers who are called as hobby farmers or X-urbanites. More than 90 percent of company's customers include these part-time farmers or ranchers who have inherited farm or ranch from their family and want to continue the operations or people who want to get away from the urban and suburban life. Following are the elements of the retail mix at company TS: • Location : The companies have their retail stores located closer to rural communities and as far away as three to four counties from a metropolitan area. The stores are located in used buildings or pre-built spaces. • Merchandise management : The company keeps agricultural supplies and equipment in its stores along with merchandise from national and private labels such as clothing and footwear categories. • Pricing : The company has an everyday low pricing policy and provides customers with products of high quality with cheap qualities. • Store design and display : A retail store of company TS has around 30,000 to 48,000 square feet of space divided equally into inside selling space and outside display space for the equipment and supplies. The stores include informative signs so that they can assist customers on their purchasing decisions. • Customer service : The company has increased emphasis on customer service through its operations. The company also hires employees who have background related to farming and ranching. The company trains its employees so that they can empowered to help customers with their purchasing decisions and solve their problems.

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