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book Cornerstones of Cost Management 2nd Edition by Don Hansen ,Maryanne Mowen cover

Cornerstones of Cost Management 2nd Edition by Don Hansen ,Maryanne Mowen

Edition 2ISBN: 978-1111824402
book Cornerstones of Cost Management 2nd Edition by Don Hansen ,Maryanne Mowen cover

Cornerstones of Cost Management 2nd Edition by Don Hansen ,Maryanne Mowen

Edition 2ISBN: 978-1111824402
Exercise 35
Testable Strategy, Strategy Map
Consider the following quality improvement strategy as expressed by a series of if-then statements:
• If real-time feedback information capabilities improve, then post-sales service time will improve.
• If post-sales service time improves, then post-sales service quality will increase.
• If post-sales service quality increases, then customer satisfaction will increase.
• If customer satisfaction increases, then market share will increase.
• If market share increases, then sales will increase.
• If sales increase, then profits will increase.
Required:
1. Prepare a strategy map that shows the cause-and-effect relationships of the quality improvement strategy (see Exhibit 13.10 for an illustrative example).
2. Explain how the quality improvement strategy can be tested.
Explanation
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1.The strategy map showing the cause and...

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Cornerstones of Cost Management 2nd Edition by Don Hansen ,Maryanne Mowen
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