# Quiz 14: Determining Relationships

Relationship between two variables : A relationship is a steady and controlled relation between the levels or labels for two variables. Relationship assists a marketing manager : It is a very useful tool for the marketing manager. It predicts and encourages understanding of the phenomenon under learning. Example : An example is income. In an automobile company, if the high income consumers are satisfied with their automobiles, then it is successful in its marketing of the vehicles. Thus, the relationship between two variables is discussed. Relationship encourages the understanding between a customer and a marketing manager.

Cross-tabulation analysis evaluates the statistical importance of definite variable relationships. Basis for a cross-tabulation table : Cross-tabulation table compares data using a row and column format. The junction of a row and a column is the cross-sectional cell. In a cross-tabulation table, the two definite variables are arranged with cross-tabulation. Variables analyzed with a cross-tabulation table : Cross-tabulation analysis deals with significant label-to-label relationships. It is the origin for the assessment of statistical significance of the relationships. This analysis applies to categorical variables with more than two rows or columns. Thus, the basis for a cross-tabulation table is discussed. Categorical variables are best analyzed with a cross-tabulation table.

Cross-tabulation analysis evaluates the statistical importance of variable relationships. Cross-tabulation cell : Cross-tabulation table compares data using a row and column format. The intersection of a row and a column in a cross-tabulation table is Cross-tabulation cell. Table 1 In the example showing the census of people driving a vehicle type, 4500 males drive SUVs, 2500 males drive sedans, 5045 males drive sports cars, 1250 females drive SUVs, 2250 females drive sedans, and 1150females who drive sports cars. Thus, an illustration is made between variables of gender and vehicle type driven using cross-tabulation table.

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