Basic Marketing Research with Excel
Quiz 8 :
Designing Data Collection Forms
A questionnaire comprises the list of questions a researcher wants to ask from the respondents. It helps the researchers to understand the needs, preferences, demands and feedbacks of their respondents. Functions of a questionnaire are elaborated below: • The research motive is translated into particular questions to be asked from the respondents. • It allocates the queries and answer into several categories that helps to provide a similar base to answer the questions. It provides uniformity of results that can be easily compared to assess the findings. • It provides support to keep the respondents positive during discussions. • Questionnaires serve as stable records of learning. • The questionnaire speeds up the process of data analysis based on the category of the questionnaire used. Hence, questionnaire plays a crucial role to collect and measure various data.
Difference between questionnaire form and observation form is elaborated below: • Questionnaire form is referred at the time of conducting surveys. Contrary to this, observation form is required for observational studies. • Questionnaires enable the respondents to ask their queries from the respondents. Whereas, observational form helps to determine different behaviours of the respondents. It helps to answer the questions regarding "what", "who", "when", "where", and "why" in an observation. • The purpose of a questionnaire is to ask questions to respondents. It normalizes the queries and answer category. Observation form: The form referred in observation studies is the observation form. It does not need to address the psychological impact of questions. Observation forms are easier than the questionnaire. Hence, the difference between the questionnaire and observation form is discussed.
Questionnaire design is a systematic process that comprises the following factors: • Different formats to draft a pattern of questions. • Number of circumstances describing the survey. • Answers various queries carefully. • Manages the design of a questionnaire. The process to design a questionnaire involves several steps. These steps are interrelated and coherent in nature. Different steps to design a questionnaire are elaborated below: The process involves a progress of individual queries in the analysis. Besides this, the questions undergo continuous modification till it is accepted. Hence, it can be concluded that designing a questionnaire requires a systematic process.