The three types of decision making systems are operational, managerial, and strategic. Operational decision making focuses on maintaining the performance of core, day-to-day business activities. Managerial decision making attempts to improve a company's reaction and adaptability to change. This type of decision making has as its goal to continuously improve the company's practices. Strategic decision making deals with unstructured decisions that will affect the future of the company in the long-term.
A customer of the company involved in operational decision making might use the company's website to track down the best rated vendors for supplies. On the managerial level, a customer of the company could use the website to forecast changes in demand in the coming months. At the strategic level, the company's website could be used to identify emerging technologies that could become future competitors. Once these threats have been identified, the executive at the strategic level can begin planning appropriate counter-measures to the emerging threats.
Transactional information is the information contained within a single business process that facilitates the completion of core business operation. Analytical information is used for decision making at the managerial level and encompasses information that affects an entire organization. The company uses both types of information to create a customer's digital dashboard. For example, its Social ROI feature could be used by a manager to determine the effectiveness of a new campaign initiative. Meanwhile, an analyst at the operational level can use the company's click performance feature to observe the public's reaction to information.
As of 2015 the United States military has not achieved its goal of establishing at least one-third of its ground military forces as autonomous vehicles.