Answer:
Online contests in social media are very helpful for the marketers in these days. On one hand, they can increase the customer interaction and interest towards the brand and on the other hand, they help in attracting new customers.
The following activities are to be taken care of before launching the contest:
• The messages have to be developed and planned according to the stages of contest.
• Developing promotional strategies.
• Rules and terms of the contest.
• Clarifying the doubts of participants through queries.
An online contest for NFC can be designed as follows:
• The users can participate through their social networking sites or post the video to company website itself. If they want to post the video form social networking sites, they have to like the company's page.
• The contest theme is based on travel and users have to upload the videos of their travelling experiences.
• The contest will be for 3 months. The best videos are selected every month and finally the winners are selected after third month.
• The prize for the winner of the contest is $5000. The second and third prizes are $4000 and $3000.
The videos of the contest are also posted on the website and also social networking sites for the other users. The users can share the posts and give feedback through reviews. The company is planning to distribute the videos to customers who can get videos for free by purchasing any product of the company.
Answer:
Companies are using social media marketing as it is one of the best way to interact with customers. However, companies are also facing threats in their marketing activities. To face these challenges, companies are developing certain rules and policies for the employees at work place.
This will help the employees to know what they are supposed to do in social media usage and what they should not do. The following are the factors considered while developing the social media marketing policy:
• Organizational culture and core values.
• Consequences of the actions taken by employees (Reasons to avoid).
• Key points of the policy.
• Consistency with other policies of the company.
Companies are maintaining transparency and posting accurate information in the social media to gain the trust from their customers. As the posts on social media travel fast and impact more number of customers, the companies are taking more measures to avoid bad word-of-mouth.
Answer:
Social media policy of any organization should be formal and broad enough to incorporate all the major points in it. It should also be provided to employee in the handbook so that they can read and follow it. Some of the major points which can be included in the policy are as follows:
• Be alert while using social media. The posts are viewed and downloaded by many persons. Even if it is removed by the owner, it will be uploaded by several others. So, posts should be in such a way that they do not lead to any negative consequences.
• Never use the official email address for personal networking, blogging or social media surfing.
• Never post nay comments or posts on colleagues or superiors. This may result in losing the job.
• Never use social media unnecessarily while at work if not meant for business purposes as that will hamper your work effectiveness.
• Retaliation, which means making the employee afraid to complain or to use their rights, has to be prohibited. This can be done by continuous update on worker's behavior.
• Limit the usage of social media at work place. Provide training and access only for the persons who work with social media marketing.
• Make sure that no employee will indulge in consumer interaction directly until authorized to do so.
These are some of the points which can be incorporated in the policy of any organization to prevent the misuse of social media and interfere in the privacy of any other employee.