Which of the following is a major advantage of mystery shoppers?
A) They are inexpensive.
B) Their findings have statistical reliability.
C) They are unbiased and without expectations.
D) They observe and report on service delivery from up close.

Question

Quizplus · Accepted Answer

Mystery shoppers provide a unique advantage by observing and reporting on service delivery from a customer's perspective, offering insights that might not be captured through other forms of feedback or evaluation. This close-up observation helps businesses understand the actual customer experience.

Which of the Following Is a Major Advantage of Mystery