(Scenario 1-4)in One City,walmart,a Competing Retail Outlet,opens a Store Across
Brand ________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
Which of the following brands is positioned based on product attributes?
A)Trowbridge Homestays: Where you feel at home
B)Berglee's Breakfast Cereals: Blending nutrition and great taste
C)DMX Bikes: All performance, all the time
D)McAdams Financial Services: Accuracy and Integrity
E)Reed Watches: When it's Time for Business
Electronics company Sony sells its products under its own brand name.Thus,Sony is a ________ brand.
Which of the following is a desirable quality for a brand name?
A)The name should be difficult to pronounce.
B)The name should be a word used in day-to-day life rather than being distinctive.
C)The name should not suggest anything about the product quality.
D)The name should translate easily into foreign languages.
E)The name should not be extendable.