Which of the Following Is True of Channels Within Nations?
Which of the following is true of channels within nations?
A)Channels within nations takes into account the entire global supply chain and marketing channel.
B)Products are moved from points of production to the borders of countries within which they are sold.
C)Channels within nations designs and manages an effective global value delivery network.
D)Products are moved from their market entry points to the final consumers.
E)Channels within nations is the first point of delivery in the global value delivery network.
In managing their international marketing activities,most companies first organize a(n)________.
D)world product group
A firm normally gets into international marketing by ________.
A)establishing an export department
B)simply shipping out its goods
C)organizing an international division
D)establishing a global organization
E)acquiring a foreign company
Lemon N' Honey is a juice manufacturing company in the U.S.It exports its products to Australia,licenses to China,has a joint ownership venture in France,and owns a subsidiary in Brazil.It will eventually create a(n)________ to handle all its worldwide activities.
B)truly global organization
C)value delivery network