How Can a Customer Database Be Used as a Relationship-Building
How can a customer database be used as a relationship-building tool? Explain an example from the insurance industry.
Identify the major advantages of the following forms of direct marketing: telephone,direct-mail,catalog,direct-response television,and kiosk.
Nellie Wills,an emergency medicine professional,is getting married in six months.Since her job is extremely demanding,Nellie lacks the time to go shopping for all the products and services she requires for the wedding.However,Nellie is a careful shopper and likes to evaluate many alternatives before finalizing on a final purchase.Explain any one direct marketing method that may meet the specific needs of Nellie?
How has the implementation of the National Do-Not-Call Registry changed telephone marketing?