From the Economic System's Point of View,the Role of Marketing
From the economic system's point of view,the role of marketing intermediaries is to ________.
A)facilitate the production of products without direct customer feedback
B)help the company develop a direct channel selling system
C)buy small quantities of products from producers and break them down into narrow assortments for customers
D)create a streamlined distribution channel between the company and its suppliers
E)transform the assortments of products made by producers into the assortments wanted by consumers
Which of the following is true of using direct marketing channels?
A)It decreases the number of channel transactions between the producer and customer.
B)It is used by firms that sell their products through intermediaries.
C)It is a distributing channel that does not use intermediaries.
D)It gives the least amount of control to the producer over selling their product.
E)It creates a complex distributional channel with several types of flows.
Which of the following creates the shortest distribution channel between the producer and the customer?
B)indirect marketing channels
D)direct marketing channels
Which of the following guarantees full control to the producer over selling their products?
A)adopting an indirect marketing channel
B)adopting a direct marketing channel
C)adopting a traditional distribution channel
D)adopting a horizontal marketing system
E)adopting a vertical marketing system