[Solved] From the Economic System's Point of View,the Role of Marketing
Question 6
Multiple Choice
Question 6From the economic system's point of view,the role of marketing intermediaries is to ________.
A)facilitate the production of products without direct customer feedback
B)help the company develop a direct channel selling system
C)buy small quantities of products from producers and break them down into narrow assortments for customers
D)create a streamlined distribution channel between the company and its suppliers
E)transform the assortments of products made by producers into the assortments wanted by consumers
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Related Questions
- Q1:Which of the following would be considered an upstream partner in a company's supply chain? A)a firm that resells the finished product and shares the net sales with the producer B)a firm that provides technical expertise in the production of the product C)a firm that helps in marketing the product to consumers through the use of media D)a firm that buys products in wholesale from the company E)a firm that helps to exclusively market to other businesses
- Q2:Which of the following is true of downstream channels in a company's supply chain? A)They provide their expertise in product design and production. B)They produce the products and services of the company. C)They supply raw materials and components to the company. D)They contribute financially to the company during production. E)They form an intermediary link between the company and its customers.
- Q3:A ________ is made up of the company,suppliers,distributors,and,ultimately,customers who "partner" with each other to improve the performance of the entire system. A)supply chain B)distribution center C)demand chain D)value delivery network E)disintermediation system
- Q4:________ are a set of interdependent organizations that help make the product or service of the company available for use or consumption by the consumer or business user. A)Research and development channels B)Upstream channels C)Marketing channels D)Raw materials suppliers E)Backward integration chains
- Q5:Producers use marketing intermediaries because they ________. A)create greater efficiency in making goods available to target markets B)supply cheaper raw materials for the production of products and services C)provide technical expertise and know-how for faster production D)help monitor day-to-day activities during production E)form a part of the company's direct channel selling chain
- Q7:Which of the following is true of using direct marketing channels? A)It decreases the number of channel transactions between the producer and customer. B)It is used by firms that sell their products through intermediaries. C)It is a distributing channel that does not use intermediaries. D)It gives the least amount of control to the producer over selling their product. E)It creates a complex distributional channel with several types of flows.
- Q8:Which of the following creates the shortest distribution channel between the producer and the customer? A)retailer channels B)indirect marketing channels C)reseller channels D)direct marketing channels E)wholesaler channels
- Q9:Which of the following guarantees full control to the producer over selling their products? A)adopting an indirect marketing channel B)adopting a direct marketing channel C)adopting a traditional distribution channel D)adopting a horizontal marketing system E)adopting a vertical marketing system
- Q10:Which of the following is an example of a firm practicing direct marketing for selling its products? A)a firm that uses only one marketing intermediary to sell its products B)a firm that sells its products through retailers C)a firm that sells its products through wholesalers D)a firm that sells its products through more than one intermediary E)a firm that sells its products through the company Web site
- Q11:In which of the following does the producer have maximum control over the way its products are sold? A)horizontal marketing system B)direct marketing channel C)administered marketing system D)contractual marketing system E)corporate marketing channel
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