Baby Boomers Were Born in the Period from the Late
Baby boomers were born in the period from the late 1940s to the mid-1960s.This group is best characterized by which of the following?
A) They are committed to the idea of building up their personal savings.
B) They created a strong ethic of volunteerism for themselves.
C) They value travel and independence more than the other groups.
D) They experienced post-war affluence that influenced the importance of material goods and improvement of social status.
Older consumers are best described by which of the following?
A) They have part-time employment to add to their incomes.
B) They are the most significant group with respect to their consumerism.
C) They enjoy spending freely in their retirement years.
D) They are reluctant to spend money unless they can make cash purchases.
What is the MOST important contributing factor to the required increase in Canada's population?
B) higher life expectancy
C) higher fertility rate
D) healthier life style
Which of the following is the concern of businesses for the welfare of society?
A) social responsibility
B) consumer protection
C) the marketing concept
D) business ethics