The primary disadvantage inherent in the use of personal selling as the primary marketing communications tool is its:
A) Lack of flexibility
B) Ability to communicate with only a small number of customers
C) Two-way communication flow
D) Inconsistency from customer to customer
E) Ability to be used successfully with other marketing communications tools

Question

Quizplus · Accepted Answer

Personal selling is a one-on-one interaction between a salesperson and a customer or prospect. This limits the reach of personal selling to only a small number of customers, making it less useful for broad-based marketing campaigns.

The Primary Disadvantage Inherent in the Use of Personal Selling