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The Marketing Plan,the Central Instrument for Directing and Coordinating the Marketing

Question 25
Multiple Choice

The marketing plan,the central instrument for directing and coordinating the marketing effort,operates at ________ levels. A) functional and operational B) strategic and tactical C) corporate and operational D) customer and expenditure E) corporate and division

Related questions
Q 26
The ________ lays out the target markets and the value proposition that will be offered,based on an analysis of the best market opportunities. A) organizational plan B) strategic marketing plan C) corporate tactical plan D) corporate mission E) customer-value statement
Q 27
Which of the following plans would most likely include directions for implementing and addressing daily challenges and opportunities in product features,promotion,merchandising,pricing,sales channels,and service areas? A) the tactical marketing plan B) the target marketing plan C) the deployment plan D) the product-launch plan E) the product-development plan
Q 28
Which of the following is NOT one of the four planning activities undertaken by all corporate headquarters? A) defining the corporate mission B) establishing strategic business units C) assigning resources to each SBU D) assessing growth opportunities E) deciding sales channels
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