is a pricing tactic a firm uses when it has two products that work only when used together.The firm sells one item at a very low price and then makes its profit on the second high- margin item.
A)Penetration pricing
B)Two- part pricing
C)Skim pricing
D)Price bundling
E)Captive pricing

Question

Quizplus · Accepted Answer

Captive pricing is a strategy where a firm sells a primary product at a low price and charges a higher price for the complementary product that is necessary for the primary product to function.

Is a Pricing Tactic a Firm Uses When It Has