What is the first step a marketer should take to estimate a product's potential sales?
A)conduct a survey of buyers' intentions
B)predict the company's market share
C)determine how to expand market share
D)estimate total demand for the product in the market
E)determine maximum production levels

Question

Quizplus · Accepted Answer

The first step in estimating a product's potential sales is to estimate the total demand for the product in the market, as this provides a baseline for understanding the overall market opportunity.

What Is the First Step a Marketer Should Take to Estimate