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Global Marketing Study Set 5

Business

Quiz 14 :

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Quiz 14 :

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

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Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?
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Multiple Choice
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Answer:

A

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A critical marketing tool for global companies such as Red Bull is:
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Multiple Choice
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Answer:

D

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Coupons are not a favorite promotion tool for use in:
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Answer:

E

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Promotions designed to increase product availability in distribution channels are known as:
Multiple Choice
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Kashani and Quelch identify four factors that contribute to more involvement of company headquarters in the sales promotion effort,which include all of the following except:
Multiple Choice
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A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly solve a crossword puzzle.Which of the following most accurately describes this offer?
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From the point of view of the marketer,sales promotion provides accountability.
True False
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PepsiCo rolled out a "PepsiMoji" promotion in Canada,Russia,and Thailand.The rollout coincided with World Emoji Day;labels on the brand's soft-drink cans and bottles had special emoji's.However,the promotion was not successful.
True False
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In a contest in 45 different languages covering 60 countries,marketers for Axe Apollo invited consumers to fill out an "astronaut profile." This is an example of:
Multiple Choice
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Spoexa,a food-marketing company,was hired by the French Ministry of Agriculture to organize cocktail parties in 19 countries in order to:
Multiple Choice
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Promotions that are designed to increase product availability in distribution channels are known as:
Multiple Choice
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It was found that Malaysians hesitate to use coupons due to the:
Multiple Choice
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To fight counterfeiting,the "Disney Magical Journey" promotion was keyed to mail-in hologram stickers on genuine Disney products.Participants could win Disney DVDs,TV sets,and trips to Hong Kong Disneyland.This is an example of:
Multiple Choice
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A box of Crest toothpaste contains a coupon entitling the buyer to save 50 cents when purchasing a Crest toothbrush.What type of sales promotion does this represent?
Multiple Choice
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Which of the following is not an advantage of using sales promotions?
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Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and petting zoos.This is an example of:
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The success of the Stratos project helps Red Bull by:
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Social couponing is one of the hottest sales promotion trends today.This refers to:
Multiple Choice
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At concerts and other events,street teams pass out free samples while driving specially modified cars with giant Red Bull cans mounted on them.This is an example of regiocentric orientation.
True False
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PepsiCo experienced great success in Latin America with its Numeromania contest,which lured consumers by promising big cash prizes.They used the same contest in Poland successfully.This shows that:
Multiple Choice
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