All of the following hold true of the customer relationship model EXCEPT:
A) it requires consultative selling.
B) the sales process unites the buyer's strategic needs with the salesperson's creative solutions.
C) the relationship is expected to be short-term.
D) the relationship must be mutually beneficial for the buyer and the seller.
E) the customer reaches his/her goal along with the seller.

Question

Quizplus · Accepted Answer

The customer relationship model emphasizes long-term relationships rather than short-term interactions, contrary to what option C suggests. This model focuses on building trust and understanding between the buyer and seller to create a lasting partnership.

All of the Following Hold True of the Customer Relationship