Retailing Management

Business

Quiz 4 :
Customer Buying Behavior

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Quiz 4 :
Customer Buying Behavior

True From the consumer's perspective, utilitarian needs are associated with work, whereas hedonic needs are associated with pleasure.

False Retailers need to provide adequate information and an effortless shopping experience for utilitarian shoppers. On the other hand, shoppers with hedonic needs desire excitement, stimulation, status and power, recreation, and adventure.

False The pattern of buying both premium and low-priced merchandise or patronizing both expensive, status-oriented retailers and price-oriented retailers is called cross-shopping.