Whether the buyer is a consumer or a business, the phases of the buying process itself is the same.

Name: Whether the buyer is a consumer or a business, the phases of the buying process itself is the same.
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Question

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The phases of the buying process, which include problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation, apply to both consumer and business buyers.

Whether the Buyer Is a Consumer or a Business, the Phases