If Economies of Scale Are an Industry's Primary Entry Barrier,

Question 36
Multiple Choice

If economies of scale are an industry's primary entry barrier, a new entrant's major concern is: A) its inability to counter brand loyalty that customers have for established companies in the industry. B) the inferior quality of its products. C) its inability to match the innovation of the established firm. D) its inability to produce in sufficient volume to match the cost advantages of established producers. E) its inability to get buyers to switch to its product.