Which of the following is the first step in distribution planning?
A) identify the channel leader
B) determine a distribution budget
C) develop distribution objectives
D) evaluate the internal and external environments
E) determine the desired level of distribution intensity

Question

Quizplus · Accepted Answer

Developing distribution objectives is the first step in distribution planning. It involves defining what the distribution strategy needs to achieve in terms of availability, customer service levels, and geographic coverage, which then guides the subsequent planning steps.

Which of the Following Is the First Step in Distribution