Which of the Following Is Assumed by the Uses and Gratification
Which of the following is assumed by the uses and gratification theory?
A)Mental processing depends on analysis and reflection.
B)Most opinion leaders are members of active publics.
C)The flow of influence can be either upward or downward.
D)Consumers have options for satisfying their needs.
Which term refers to human communication designed to influence others by modifying their beliefs and behaviors?
Which of the following is an assertion of ELM?
A)Most messages are processed through the central route.
B)Peripheral route processing is based on reflection.
C)Long-lasting change occurs through the peripheral route.
D)Central route processing is based on active thinking.
Which one of Cialdini's influence principles relates to the idea of group conformity?