One of the objectives of _____ in an unsolicited sales message is to introduce a relationship between the audience and the product, service, or idea.
A)the salutation
B)the attention-getter
C) a counterproposal
D) an enclosure

Question

Quizplus · Accepted Answer

The attention-getter is used to grab the attention of the audience and create interest in the product, service, or idea being presented. By doing this, it also introduces a potential relationship between the audience and the offering. The salutation and enclosure may be used in a sales message but do not necessarily focus on introducing a relationship. A counterproposal is not typically used in an unsolicited sales message.

One of the Objectives of _____ in an Unsolicited Sales