is one of the marketer's major positioning tools because it has a direct impact on product or service performance;it is therefore closely linked to customer value and satisfaction.
A)Total quality management
B)Specialty product marketing
C)Positioning
D)Product quality
E)Packaging

Question

Quizplus · Accepted Answer

Product quality is directly linked to customer value and satisfaction, making it a critical tool for marketers in positioning their products or services. Total quality management may be used to improve product quality, but it is not a positioning tool in and of itself. Specialty product marketing refers to targeting a niche market, not product positioning. Packaging can influence perceptions of quality, but it is not the primary tool for positioning.

Is One of the Marketer's Major Positioning Tools Because It